Taranjeet Kaur

Taranjeet Kaur is the Head of Media & Digital Marketing, Brand PR for TCPL India. With more than 19 years of rich media experience across different agencies and corporates. She has handled more than 40 brands in her career & worked on brands in India & Internationally.

A post graduate from SIMC, Pune, she was the winner of Digital Power 100 list 2020 & Cannes Media Lions 2008. She is part of the ISA & BARC tech committee ,MMA AI committee in India. She is an eminent speaker on Tech and Digital in renowned forums & a Jury member to many prestigious events.

In her career, she has conceptualized various path breaking initiatives, which have raised the bar for the industry at large. Few of them are: 1. Introduction of skip button of 5sec in Google -for Horlicks ad., which is now a media serving option in itself. 2. Led India’s most change making purpose led campaigns like Banega Swach, Harpic mission paani, Jaago Re-Is baar bado ke liye-Tata Tea, which brought real change in lives 3. Built Tech stack for GSK and helped the company in Digital transformation in 2013.

Topic: AI in marketing & use cases of TCPL