In the masterclass on Retail Analytics, our focus will be on understanding how retailers (both brick-and-mortar and e-tailers) can leverage analytics, machine learning, and big data concepts for effective decision-making on various aspects of decision-making. This could range from demand prediction, merchandising, supply chain management, shelf space allocation, predicting product returns and cancellations, fraud, markdown optimization, promotions, recommender systems, etc. The themes draw upon insights from the fields of consumer behaviour, retailing, e-tailing, sales, and marketing for effective management of retail and e-tail organisations.
The following speakers who addressed the Retail Analytics event: