Several case studies are developed by DCAL team with a view to facilitate research, teaching and training. Most of these cases are published and distributed through Harvard Business Impact (HBI) and other platforms. Until date, about 100+ cases developed by IIMB team have been distributed through various platforms. DCAL has been one of the major contributors to this number and has published 37 cases at HBI. These case studies educate managers and students not just in India but in nearly 50 countries across the world.50,000+ copies have been sold in 2017. Among the top-selling cases is DCAL's '1920 Evil Returns: Bollywood and Social Media Marketing'. The link to all these cases is given below.
| Case Name | Author |
|---|---|
| Indira IVF: AI-Driven Support for Couples on the Road to Parenthood | Antra; Dinesh Kumar UnniKrishnan |
| ACL Digital : Hospital Readmission Prediction Using Machine Learning Algorithms | Abhishek Srivastava, Avinash Kumar, Dinesh Kumar Unni Krishnan |
| Renaissance Services: Pioneering Food Waste Management | Shilpi Agrawal, Sourabh Kumar, Dinesh Kumar Unni Krishnan |
| Case Name | Author |
|---|---|
| Funding Green Hydrogen from Waste: Can Social Projects Make Financial Sense? | Ranjani K S; Chirag Rawat; Dinesh Kumar UnniKrishnan |
| Drishya AI Labs: Enhancing Alarm Intelligence Through Machine Learning | Rajarajan Rathina; Neha Rajput; Padmavati Sridhar; Lokesh Babu; Dinesh Kumar UnniKrishnan |
| Case Name | Author |
|---|---|
| Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga, Dinesh Kumar UnniKrishnan |
| Shri Ram Temple: A Fintech Solution for Large Scale Project | Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unnikrishnan |
| Leveraging Artificial Intelligence in a Skilling Ecosystem | Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Supply Chain Analytics to Manage Blood at VHS Blood Bank | Aayushi Kalra, Shailaja Grover, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandhini Seth, Maupriya Agarwal, Manaranjan Pradhan and Dinesh Kumar Unnikrishnan |
| Fantasy Sports: A game of Skill or Chance | Dinesh Kumar Unnikrishnan, Shailaja Grover and Sharada Sringeswara |
| Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unnikrishnan |
| Using Markov Chain to Forecast Sales Booking | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Analytics Empowering Agriculture: Jayalakshmi Agro Tech | Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unnikrishnan |
| Data-Enabled Insights from Sericulture: Jayalakshmi Agro Tech | Girish A and Dinesh Kumar Unnikrishnan |
| Testing Marketing Hypotheses at WSES | Dinesh Kumar Unnikrishnan |
| Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S R Vigneshwaran and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Predicting Net Promotor Score (NPS) to Improve Patient Experience at Manipal Hospitals | Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unnikrishnan |
| Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare | Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unnikrishnan |
| Improving Customer Engagement at VMWare through Analytics | Nandini Seth and Dinesh Kumar Unnikrishnan |
| Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and Dinesh Kumar Unnikrishnan |
| Branding and Bollywood: The Behavioral Route to Branding Films | Ami Shah, S Ramesh Kumar and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms | Dinesh Kumar Unnikrishnan; Tousif Ahmed Inayath Syed and Suresh Ganeshan |
| Customer Analytics at Bigbasket – Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unnikrishnan |
| BMR Advisors - Competing on Quality | Suhruta Kulkarni and Dinesh Kumar Unnikrishnan |
| Markdown Optimization for an Indian Apparel Retailer | Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unnikrishnan |
| Customer Analytics at Flipkart.Com | Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unnikrishnan |
| HR Analytics ScaleneWorks - Behavioral Modeling to Predict Renege | Kumar Rahul and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Marketing Head's Conundrum | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan |
| Package Pricing at Mission Hospital | Sriram TK, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unnikrishnan |
| Science of Social Influence: HP Brandclout | Srujana H M, Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unnikrishnan |
| Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and Dinesh Kumar Unnikrishnan |
| Managing Linen at Apollo Hospitals | Apoorva Sara Prakash, Muthu Solayappan and Dinesh Kumar Unnikrishnan |
| Larsen And Toubro: Spare Parts Forecasting | Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and Dinesh Kumar Unnikrishnan |
| Forecasting Demand For Food At Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unnikrishnan |
| DosaKing: A Standardized Masala Dosa for Every Indian | Dinesh Kumar Unnikrishnan |
| Central Parking Services Private Limited | Abhishek Srivastav, Tanmay Gupta and Dinesh Kumar Unnikrishnan |
| Breaking Barriers: Micro-Mortgage Analytics | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unnikrishnan |
| 1920 Evil Returns – Bollywood and Social Media Marketing | Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unnikrishnan |
| Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unnikrishnan |
| Apollo Hospitals: Differentiation in Hospitality | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unnikrishnan |
| A Game of Two Halves: In-play betting in Football | Dinesh Kumar Unnikrishnan, V Sandeep and H Satyabala |
| Pricing of Players in the Indian Premier League | Dinesh Kumar Unnikrishnan and Kshitiz Ranjan |
| Supply Chain Optimization at Madurai Aavin Milk Dairy | Dinesh Kumar Unnikrishnan, P Arun Pandian and Nachiappan S P |
| Delivering doors in a window – Supply Chain Management at Hindustan Aeronautics Ltd. | Dinesh Kumar Unnikrishnan, Arun Manohar and G N Sripriya |
| Case Name | Author |
|---|---|
| Indira IVF: AI-Driven Support for Couples on the Road to Parenthood | Antra; Dinesh Kumar UnniKrishnan |
| Case Name | Author |
|---|---|
| Funding Green Hydrogen from Waste: Can Social Projects Make Financial Sense? | Ranjani K S; Chirag Rawat; Dinesh Kumar UnniKrishnan |
| Drishya AI Labs: Enhancing Alarm Intelligence Through Machine Learning | Rajarajan Rathina; Neha Rajput; Padmavati Sridhar; Lokesh Babu; Dinesh Kumar UnniKrishnan |
| Case Name | Author |
|---|---|
| Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga, Dinesh Kumar UnniKrishnan |
| Shri Ram Temple: A Fintech Solution for Large Scale Project | Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unnikrishnan |
| Leveraging Artificial Intelligence in a Skilling Ecosystem | Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Supply Chain Analytics to Manage Blood at VHS Blood Bank | Aayushi Kalra, Shailaja Grover, Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandhini Seth, Maupriya Agarwal, Manaranjan Pradhan and Dinesh Kumar Unnikrishnan |
| Fantasy Sports: A game of Skill or Chance | Dinesh Kumar Unnikrishnan, Shailaja Grover and Sharada Sringeswara |
| Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unnikrishnan |
| Using Markov Chain to Forecast Sales Booking | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Analytics Empowering Agriculture: Jayalakshmi Agro Tech | Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unnikrishnan |
| Data-Enabled Insights from Sericulture: Jayalakshmi Agro Tech | Girish A and Dinesh Kumar Unnikrishnan |
| Testing Marketing Hypotheses at WSES | Dinesh Kumar Unnikrishnan |
| Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S R Vigneshwaran and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Predicting Net Promotor Score (NPS) to Improve Patient Experience at Manipal Hospitals | Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unnikrishnan |
| Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare | Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unnikrishnan |
| Improving Customer Engagement at VMWare through Analytics | Nandini Seth and Dinesh Kumar Unnikrishnan |
| Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and Dinesh Kumar Unnikrishnan |
| Branding and Bollywood: The Behavioral Route to Branding Films | Ami Shah, S Ramesh Kumar and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms | Dinesh Kumar Unnikrishnan; Tousif Ahmed Inayath Syed and Suresh Ganeshan |
| Customer Analytics at Bigbasket – Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unnikrishnan |
| BMR Advisors - Competing on Quality | Suhruta Kulkarni and Dinesh Kumar Unnikrishnan |
| Markdown Optimization for an Indian Apparel Retailer | Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unnikrishnan |
| Customer Analytics at Flipkart.Com | Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unnikrishnan |
| HR Analytics ScaleneWorks - Behavioral Modeling to Predict Renege | Kumar Rahul and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| Marketing Head's Conundrum | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan |
| Package Pricing at Mission Hospital | Sriram TK, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unnikrishnan |
| Science of Social Influence: HP Brandclout | Srujana H M, Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unnikrishnan |
| Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and Dinesh Kumar Unnikrishnan |
| Managing Linen at Apollo Hospitals | Apoorva Sara Prakash, Muthu Solayappan and Dinesh Kumar Unnikrishnan |
| Larsen And Toubro: Spare Parts Forecasting | Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and Dinesh Kumar Unnikrishnan |
| Forecasting Demand For Food At Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unnikrishnan |
| Case Name | Author |
|---|---|
| DosaKing: A Standardized Masala Dosa for Every Indian | Dinesh Kumar Unnikrishnan |
| Central Parking Services Private Limited | Abhishek Srivastav, Tanmay Gupta and Dinesh Kumar Unnikrishnan |
| Breaking Barriers: Micro-Mortgage Analytics | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unnikrishnan |
| 1920 Evil Returns – Bollywood and Social Media Marketing | Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unnikrishnan |
| Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unnikrishnan |
| Apollo Hospitals: Differentiation in Hospitality | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unnikrishnan |
| A Game of Two Halves: In-play betting in Football | Dinesh Kumar Unnikrishnan, V Sandeep and H Satyabala |
| Case Name | Author |
|---|---|
| Pricing of Players in the Indian Premier League | Dinesh Kumar Unnikrishnan and Kshitiz Ranjan |
| Case Name | Author |
|---|---|
| Supply Chain Optimization at Madurai Aavin Milk Dairy | Dinesh Kumar Unnikrishnan, P Arun Pandian and Nachiappan S P |
| Case Name | Author |
|---|---|
| Delivering doors in a window – Supply Chain Management at Hindustan Aeronautics Ltd. | Dinesh Kumar Unnikrishnan, Arun Manohar and G N Sripriya |