Harvard Business Publishing
Several case studies are developed by DCAL team with a view to facilitate research, teaching and training. Most of these cases are published and distributed through Harvard Business Publishing (HBP) and other platforms. Until date, about 100+ cases developed by IIMB team have been distributed through various platforms. DCAL has been one of the major contributors to this number and has published 37 cases at HBP. These case studies educate managers and students not just in India but in nearly 50 countries across the world.50,000+ copies have been sold in 2017. Among the top-selling cases is DCAL's '1920 Evil Returns: Bollywood and Social Media Marketing'. The link to all these cases is given below.
Link to our PublicationCase Name
Author
2023
Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga, Dinesh Kumar UnniKrishnan
Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari, Dinesh Kumar Unnikrishnan
2021
Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unnikrishnan
Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat, Dinesh Kumar Unnikrishnan
2020
Aayushi Kalra, Shailaja Grover, Dinesh Kumar Unnikrishnan
2019
Nandhini Seth, Maupriya Agarwal, Manaranjan Pradhan and Dinesh Kumar Unnikrishnan
Dinesh Kumar Unnikrishnan, Shailaja Grover and Sharada Sringeswara
R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unnikrishnan
Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan
2018
Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unnikrishnan
Girish A and Dinesh Kumar Unnikrishnan
Dinesh Kumar Unnikrishnan
Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S R Vigneshwaran and Dinesh Kumar Unnikrishnan
2017
Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unnikrishnan
Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unnikrishnan
Nandini Seth and Dinesh Kumar Unnikrishnan
Ami Shah and Dinesh Kumar Unnikrishnan
Ami Shah, S Ramesh Kumar and Dinesh Kumar Unnikrishnan
2016
Dinesh Kumar Unnikrishnan; Tousif Ahmed Inayath Syed and Suresh Ganeshan
Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unnikrishnan
Suhruta Kulkarni and Dinesh Kumar Unnikrishnan
Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unnikrishnan
Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unnikrishnan
Kumar Rahul and Dinesh Kumar Unnikrishnan
2015
Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan
Sriram TK, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unnikrishnan
Srujana H M, Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unnikrishnan
Srujana H M, Haritha Saranga and Dinesh Kumar Unnikrishnan
Apoorva Sara Prakash, Muthu Solayappan and Dinesh Kumar Unnikrishnan
Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal and Dinesh Kumar Unnikrishnan
2014
Dhimant Ganatra and Dinesh Kumar Unnikrishnan
Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unnikrishnan
2013
Dinesh Kumar Unnikrishnan
Abhishek Srivastav, Tanmay Gupta and Dinesh Kumar Unnikrishnan
Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unnikrishnan
Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unnikrishnan
K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unnikrishnan
Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unnikrishnan
Dinesh Kumar Unnikrishnan, V Sandeep and H Satyabala
2012
Dinesh Kumar Unnikrishnan and Kshitiz Ranjan
2011
Dinesh Kumar Unnikrishnan, P Arun Pandian and Nachiappan S P
2010
Dinesh Kumar Unnikrishnan, Arun Manohar and G N Sripriya
